FRIDA is a Latina-owned curated vintage boutique rooted in Seattle's historic Pioneer Square. Drawing on her love of thrifting, design, and her Mexican heritage, founder and owner Erika Vazquez has built FRIDA into more than a shop. With a deep belief in the power of community, FRIDA has evolved into a creative hub, showcasing independent designers, local makers, hand-picked vintage pieces, and an in-house reworked line.